D’PENYETZ was first established in Singapore in 2009 by Edy Ongkowijaya from a small humble beginning in Singapore. Today, D’PENYETZ has expanded globally to 6 countries (Singapore, Australia, Indonesia, Myanmar, Brunei and Malaysia) with more than 70 branches worldwide and planning to expand globally.

What distinguish D’PENYETZ than others is the good sambal chilli that has 8 spicy levels, centralised from Indonesia central kitchen and convenient scale up system using premix paste to ensure same standard and taste. It offers diversified menu not just smashed fried chicken (ayam penyet) but vegetables, beef, fish, soup and noodle.

By using premix and paste prepared from the central kitchen using high tech machines and Halal certified procedures and strict hygiene international standards, it is possible to achieve not just consistency, but not chef is required and able to scale up globally.