NOVELA is your homegrown international multi-brand beauty store with a wide selection of luxury products. 
Discover hidden gems from curated best-selling beauty brands around the world. 

We believe that the essence of one’s beauty which exists within can be exuded on the outside with the proper regime, enhancing one’s natural elegance. 
By curating the best of beauty brands and offering them at affordable prices. 
We aim to simplify and elevate our customer’s shopping experience with premium products handpicked by us.

Visit us at NOVELA at Paya Lebar Quarter for a beauty shopping spree!